About the brand
SOWD is a premium sportswear brand built to compete in a crowded athleisure market. I was responsible for creating the brand identity and designing the e-commerce website from the ground up, ensuring a strong digital-first presence that combined performance, lifestyle, and accessibility.
Challenge
SOWD was entering the market as a new sportswear brand and needed a complete identity and e-commerce platform to establish credibility and attract customers.
My Contributions
My role was to lead the design for both brand identity and the website experience, balancing premium aesthetics with usability and conversion goals.
Results
The launch delivered a cohesive brand and high-performing website that positioned SOWD as a strong competitor in the sportswear market, offering a seamless shopping experience and a scalable foundation for growth.
E-commerce Website
Packaging
Shooting
